When you work on the various Social Media Platforms it is important to concentrate on your Responses. Responding is very critical. Apart from regular Posts you also need to actively respond to the various comments and remarks. Continue reading
There are lots of parameters that one has to take care of when one is looking at marketing and promoting via the Social Media. The parameters would be to understand Audience Mindset, understanding the Social Media Platform and so on. Along with these is one of the most important criteria; how to Address Negative Comments. This gets answered when you start to answer another question: how to address ‘any’ comment on your Brand / Business Page. Continue reading
Most of the corporate these days are looking at Social Media. It does not matter if you are B To C or B To B. As long as your customer is on the Social Media Platform it will be a good idea that your business / brand also lands on the same platform. Meeting on familiar and favorite ground is a good way to reach out and connect.
You are aware that the communication for B To C and B To B is different. The channel and methods are also different. For example many a times direct selling works much better with B To B than B To C. You also know that the way to Communicate for B-C and the B-B Audiences is different. Not that any should be non-creative thinking. Continue reading
Are you still wondering if your business and brand requires to be on the Social Media platform? With the recent political and cultural influence across the world via Facebook there should not be any doubt. Add to this, Facebook has recently announced that it is launching their proprietary search engine. This is called ‘Graph Search’.
You may think that if there is Google already in existence then this might be just one more search engine. Well, the Facebook search engine is two steps ahead. It is not only going to throw up the regular search results but it will go by popularity. The algorithms at Facebook will churn the data in such a way that the results that are thrown up to you would be a combination of the ‘Likes’of your network! Continue reading
Many a times business houses are keen to get onto the Social Media landscape. The unfortunate part is that since others are on this platform the business house also hopes to jump in. Usually the business houses would have their website online. This site would have been there since couple of years without being updated and enhanced. This becomes their benchmark. This makes the business houses think that maintenance is not a problem with the social media platform. They feel they will manage it.
Social media requires much more maintenance than what a regular website would require. If you as a business house build a Page on the net remember you need to have fresh content on a consistent basis. This goes for any Page, be it a Blog, Facebook Business Page, Twitter and other Social Media sites. Continue reading
Are you still wondering if you should have ‘social’ in your business? Your business works in an environment and not in isolation. You need to be where your customers are. If your customers are online and on the various social media platforms then you need to reach out to them and meet them there. The social media platforms like Facebook, Twitter, LinkedIn and Blogs can be looked upon as great open opportunities. Opportunities that can enhance your business and brand.
Social Media is just not for marketing. It is useful in practically all of your departments right from creating strategy, to recruitment, to information sharing and spreading and so on. Continue reading