In a recent survey of HR professionals by All India Management Association (AIMA), 70 per cent of the respondents said that they expected annual performance appraisals to cause employee attrition. Also, the survey revealed that neither the appraiser nor the subject were completely happy with the appraisal process. Still, there is no stopping the annual performance appraisals.
The appraisal season is almost over and employees have been handed out their rewards and retributions. In a few weeks, the emotions will subside, new equations among colleagues will become routine and teams will settle down after promotions, transfers, exits and replacements. However, the HR managers and department heads will have a torrid time till then. They will have to play confidants and counsellors, even shrinks, to the unhappy majority. Also, the appraisal outcomes will add fresh fuel to the debate about the utility of annual appraisals and the legitimacy of the appraisal processes. Continue reading
Many Brands and Business Houses consider Social Media as a promising Marketing Channel. It is critical to decide before-hand on how to go about your Social Media Space.
When you work on the various Social Media Platforms it is important to concentrate on your Responses. Responding is very critical. Apart from regular Posts you also need to actively respond to the various comments and remarks. Continue reading
Social Media is a great place to be for your Business / Brand. Everyone is talking about it and most of the Business Houses are already on this Platform.
There are lots of parameters that one has to take care of when one is looking at marketing and promoting via the Social Media. The parameters would be to understand Audience Mindset, understanding the Social Media Platform and so on. Along with these is one of the most important criteria; how to Address Negative Comments. This gets answered when you start to answer another question: how to address ‘any’ comment on your Brand / Business Page. Continue reading
Forecasting is a risky venture at the best of times. It is particularly foolhardy in todays’ uncertainty. However, enterprises must anticipate and plan. Fortunately, there is no dearth of busybodies who pit their wits against the uncertain. Here is a sampling of some of the consensus predictions for 2013.
One trend that appears in every forecaster’s crystal ball is that the world is going to get more mobile and more social. The emerging business environment is being built with mobility and connectedness. This has implications for the way organizations work, communicate, market, innovate and more. Continue reading
Most of the corporate these days are looking at Social Media. It does not matter if you are B To C or B To B. As long as your customer is on the Social Media Platform it will be a good idea that your business / brand also lands on the same platform. Meeting on familiar and favorite ground is a good way to reach out and connect.
You are aware that the communication for B To C and B To B is different. The channel and methods are also different. For example many a times direct selling works much better with B To B than B To C. You also know that the way to Communicate for B-C and the B-B Audiences is different. Not that any should be non-creative thinking. Continue reading
Being in a band is always a compromise. Provided that the balance is good, what you lose in compromise, you gain by collaboration. —Mike Rutherford
At the core of being an effective leader is ability to analyze the situation and then lead in the most appropriate manner which is best suited for that situation. A leader knows that there is no single optimal style to lead everything. Experts have defined this as “situational leadership.”
Are you still wondering if your business and brand requires to be on the Social Media platform? With the recent political and cultural influence across the world via Facebook there should not be any doubt. Add to this, Facebook has recently announced that it is launching their proprietary search engine. This is called ‘Graph Search’.
You may think that if there is Google already in existence then this might be just one more search engine. Well, the Facebook search engine is two steps ahead. It is not only going to throw up the regular search results but it will go by popularity. The algorithms at Facebook will churn the data in such a way that the results that are thrown up to you would be a combination of the ‘Likes’of your network! Continue reading
The Foundation of Collaborative Leadership
In an industrial age, people went to factories and worked together to produce the outcomes. When required, they collaborated in person. Supervisors commanded and controlled others and leadership was often equated with “taking power”. Factories depended heavily on rigid top-down hierarchies and people were viewed simply as dispensable workers.
With technological advances, our world of work changed dramatically. Today, we seldom do anything alone. With rise in knowledge oriented work, people in small and geographically distributed groups work together to create value through their expertise and creativity. There is no raw material, there are only people. Continue reading
Many a times business houses are keen to get onto the Social Media landscape. The unfortunate part is that since others are on this platform the business house also hopes to jump in. Usually the business houses would have their website online. This site would have been there since couple of years without being updated and enhanced. This becomes their benchmark. This makes the business houses think that maintenance is not a problem with the social media platform. They feel they will manage it.
Social media requires much more maintenance than what a regular website would require. If you as a business house build a Page on the net remember you need to have fresh content on a consistent basis. This goes for any Page, be it a Blog, Facebook Business Page, Twitter and other Social Media sites. Continue reading
Are you still wondering if you should have ‘social’ in your business? Your business works in an environment and not in isolation. You need to be where your customers are. If your customers are online and on the various social media platforms then you need to reach out to them and meet them there. The social media platforms like Facebook, Twitter, LinkedIn and Blogs can be looked upon as great open opportunities. Opportunities that can enhance your business and brand.
Social Media is just not for marketing. It is useful in practically all of your departments right from creating strategy, to recruitment, to information sharing and spreading and so on. Continue reading