Many a times business houses are keen to get onto the Social Media landscape. The unfortunate part is that since others are on this platform the business house also hopes to jump in. Usually the business houses would have their website online. This site would have been there since couple of years without being updated and enhanced. This becomes their benchmark. This makes the business houses think that maintenance is not a problem with the social media platform. They feel they will manage it.
Social media requires much more maintenance than what a regular website would require. If you as a business house build a Page on the net remember you need to have fresh content on a consistent basis. This goes for any Page, be it a Blog, Facebook Business Page, Twitter and other Social Media sites.
Many a times when you browse the various sites – especially the Facebook Pages – you will notice that there is no admin looking after it. It looks deserted with no caretaker. When you run through these neglected spaces you will observe that the last post dates back to a couple of months, add to this the unfortunate scene of spam is taking place. Spammers would be looking at these Pages like an open ground. There are all kinds of posts; all non-related to the topic of the Page.
Due to the spammers your audience will start to get irritated with the posts that come from your page. Soon a negative image starts to build up about your efficiency. People start to unsubscribe.
By just building a Page, brand managers should not think that they are doing work on Social Media and that a part of their marketing strategy has unfolded itself into the most talked marketing tactic – being present on Social sites.
Infact you probably would be undoing the good that would be done by other mediums and what other customer touch points would be doing for your brand. Neglecting your Page is equivalent to neglecting your brand, you are giving clear indication that your brand is not being cared of and is not being nurtured.
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Pervara Kapadia is a Freelance Social Media Network Professional. Read more about her views here: http://pervarakapadiaatmoney.blogspot.in/
The views & opinions expressed within these guest posts are those of the author alone and do not represent those of AIMA. The copyright of this content belongs to the author and any liability with regards to infringement of intellectual property rights remains with them.