Indestructible Brands – D Shivakumar at 2nd National Leadership Conclave

Below is an excerpt from the speech of Mr. D Shivakumar, Chairman and CEO, PepsiCo India Holdings Pvt Ltd at AIMA’s 2nd National Leadership Conclave on the theme “Indestructible Brands: Building Brands to Survive Disruption”.

D Shivakumar at AIMA's 2nd NLC

D Shivakumar addressing AIMA’s 2nd National Leadership Conclave

A digital society changes the way we live work, relate to brands and to each other. We become far more horizontal in the way we work, end of the chain. It’s not a vertical society anymore. India has for a long been a vertical society. Hierarchy somebody orders somebody to do it. And then we follow their order. That’s not true in a digital society. Almost every activity and transaction is horizontal and not vertical. That’s the first point I want to make. The second point I want to make is if you look at the top 10 populations of the world for the last 10 years, Facebook has 1.5 billion subscribers or users and 70% of them come back almost every day. WhatsApp has a billion people. Twitter has 600 million people. Instagram has 400 million people. Now we are conversing individual to individual, group to group, completely on the social network, completely digital. This is what we are seeing right now. Continue reading

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Transforming Nations – Paul E Jacobs at US India Conference

AIMA in its endeavour to promote innovative and global management thinking among Indian enterprises, organised the US-India Conference in association with Haas School of Business, University of California, Berkeley on 8th July, 2016 on the theme ‘Managing India’s Growing Role in the Global Economy : Opportunities for India-US Partnership’ in California, USA.

Below is an excerpt from an informative speech of Paul E Jacobs, Executive Chairman, Qualcomm Inc at US-India Conference 2016 on ‘Transforming Nations – Empowering people with knowledge and technology’.

Paul E Jacobs speaking at US-India Conference 2016

Paul E Jacobs, Executive Chairman, Qualcomm speaking at US-India Conference 2016

“Thanks everybody. Preetha and I know each other for quite some time actually due to the US-India CEO forum. We have  had lots of good discussions about how to use mobile for health care and we’re going to find some really good projects to do together so  we have been working at it but

Qualcomm has been in India for quite some time and it really is very important for us. I thought in the context of this Conference and session, just talking about how mobile technology really has been a catalyst for change, an opportunity for partnership, and it’s not a theoretical thing it’s something that we have long history doing and I am going to show you some historical information about what happened in India that made fundamental changes in the way that people were able to interact with each other and interact with the world around them for all sorts of your positive reasons. You must have heard some statistics already in terms of the reach of wireless technology. I am sure that everybody in this room has a smartphone and probably most of these Smartphones have a Qualcomm chip in them and almost certainly that chip has content that was designed in India. So almost certainly all of you are carrying around some technology that was designed in India and you use it every single day and your life pretty much depends on it.

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Managing India Awards 2016: Address by Suresh Prabhu

Address by the Chief Guest – Mr Suresh Prabhu, Minister of Railways, Government of India

An excerpt from a speech by Suresh Prabhu, Minister of Railways, Government of India at AIMA’s Managing India Awards 2016.

“Good evening friends. I have been attending several programmes of AIMA, about a year or 2 years ago I was here and the awards were given to some distinguish people for their contribution in various fields. And I was wondering then and even wondering today that how they must be making this selection. I was just looking at the type of people who have been awarded and I don’t think there could have been any better person than this in any of the field they were chosen, so I really congratulate AIMA for having a fabulous process of selection. I think if you can share that information we can probably select every person in that category, in every public life and everywhere else, probably India would be a much better place.

So I think I really wish to congratulate AIMA and nominees who have been chosen for very interesting fields. E-commerce is a growing area and I think over a period of time everybody is going to operate from home, overcoming the problem of mobility that we face. Delhi Metro, I think urbanization is rising. I would not say that people should not use more vehicles because I know two of you stalwarts are here. But we need more public transport. And therefore we need connectivity, mobility in a form where more people can travel in one single sphere of operation. So that is something for Delhi metro.

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Indestructible Brands: Building Brands to Survive Disruption

A special session on “Indestructible Brands: Building Brands to Survive Disruption” was held at AIMA’s 2nd National Leadership Conclave (NLC) on 3rd & 4th March 2016 at New Delhi.

Below is an excerpt of the Q & A between Ms Supriya Shrinate, Chief Editor-News at ET NOW and Mr Santosh Desai, Managing Director & CEO of Futurebrands India Ltd, Author, Columnist, Social Commentator.

Santosh Desai at AIMA's 2nd NLC

Santosh Desai addressing AIMA’s 2nd NLC

How has brand building changed in India and why are we so obsessed with disruption?

I think we live in a time where things are changing very fast and we have said this for a few decades now. You know there is a sense that things are changing but in the last seven or eight years, in particular, it’s not just the pace of change, It’s as if our foundational assumptions, the way we see the world itself has changed. And I think this creates a very interesting challenge at this particular point in time. I found the subject interesting, ‘indestructible brands: building brands to survive disruption’. Implicit in this articulation, It’s curious because there are certain assumptions that are built into this. It says building brands to survive disruption, not to create disruption. Brands are implicitly imagined as some sort of citadels, fortresses which do not create the new but which somehow must survive the new, which are not found in the source of change but they are under attack from change and they must protect themselves against disruption. This is very interesting. I just find this unconscious mental model of the brands as not being the source of change but being under threat. I also find it interesting that we are yearning for indestructibility. This idea that a brand is a permanent asset that you create once which stays for life and forever and forever, which survives attacks that marauders and invaders make on it and it stands there proud defined over millennia, this is an outdated idea. This yearning, this nostalgia for a permanent notion of a brand, It’s fundamentally at odds with the world that we live in.

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2nd National Leadership Conclave: Making India a Creative Superpower

Rajiv Pratap Rudy, Minister of State (IC) of Skill Development & Entrepreneurship speaking at AIMA’s 2nd NLC

Rajiv Pratap Rudy, Minister of State (IC) of Skill Development & Entrepreneurship and Minister of State of Parliamentary Affairs, Government of India speaking at AIMA’s 2nd NLC.

“In past two days’ sessions, I believe many issues have been talked upon. I was going through the agenda. For this concluding session, I was invited to speak on something which is possibly being talked a lot these days. Well, much more than I think I have been doing in my ministry, I have become votary in this campaign put up by the prime minister. Skill is something which is possibly a part of life which most of us would not recognize it. Why skill has become so important and why did the prime minister decide to create a separate ministry for skill is something which intrigued me because when I was given the charge to begin this ministry, it came as a department when the government was formed and subsequently elevated to become a full-fledged ministry. So the issues which were being discussed and when I looked into certain statistics, I thought that this possibly could be the reason why the prime minister thought let’s create a separate ministry. It’s not that skills were not happening in the country. There were skills which were existing. But why did the prime minister and one of the basic statistics which reveals if you look at China or United States of America for that matter or the United Kingdom. Today the United Kingdom is out of the work force 63% skilled. If you look at Germany, out of every 100 people, 74% people are skilled, skilled to get employed. Look at Japan, its 80% of the workforce is skilled. If you look at Korea now, 96% of the workforce is skilled. The National Sample Survey organization of India reveals that in India, its just 3.5% of the workforce is skilled. This is something which possibly has drawn the attention of the government. Even if you add all those traditional skills which existed in the society and which has not been mapped, it would not cross more than 5-6%.

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India Conference in UAE with Mr Naresh Trehan, MD, Medanta

AIMA organised an International Conference on the theme “Building Human Capital for the Knowledge Economy“, on 15th March 2016 in Dubai, United Arab Emirates. The conference was organized under the patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Culture and Knowledge Development and brought together policy makers, CEOs, thought leaders, entrepreneurs and investors from both India and UAE to discuss strategies to promote cooperation between the two countries and win in the emerging knowledge economy.

Below is an excerpt from the speech of Mr Naresh Trehan, Chairman & Managing Director, Medanta – The Medicity on the theme “Health Hubs: Creating Global Healthcare Centres”.

Mr Naresh Trehan, Chairman & Managing Director, Medanta - The Medicity addressing AIMA conference

Mr Naresh Trehan, Chairman & Managing Director, Medanta – The Medicity addressing AIMA conference

 “Thank you AIMA for this opportunity to share the escalated progress of healthcare delivery system in India, which actually caught on fire about 15 years ago and now is growing at a CAGR of 15% and it is predicted that by the year 2020 will be 250 billion dollar sector. For many years the pharmaceutical industry in India has played well on the world stage by the generics and new molecules and is now the second largest makers of generic drugs supplied to the world. In last 40 years, the credentials of Indian doctors worldwide has been established, I was there for 20 years but I would like to share with you that 17% of all super specialists in America are Indians, 30% of the NHS system is run by Indians. The credentials, skills, and knowledge of the Indian doctors were already accepted across the world.  If you look at the way the healthcare sector built out itself in India – primarily before the 1980s it was the domain of the government, we had some charitable institutes and the level of delivery (except for a few well-established hospitals mainly in the government domain) was of very little quality of care.

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Creating Excellence in Education & Training – Mr Pramod Bhasin, Founder, Genpact

AIMA organised an International Conference on the theme “Building Human Capital for the Knowledge Economy“, on 15th March 2016 in Dubai, United Arab Emirates. The conference brought together policy makers, CEOs, thought leaders, from both India and UAE to discuss strategies to promote cooperation between the two countries.

Below is an excerpt from the speech of Mr Pramod Bhasin, Founder, Genpact and Chairman, The Skills Academy on Human Capital Competitiveness: Creating Excellence in Education and Training

Pramod Bhasin, Founder, Genpact and Chairman, The Skills Academy addressing

Pramod Bhasin, Founder, Genpact and Chairman, The Skills Academy addressing the conference

We are, as a country the most attractive destination in the world today for investment and opportunity.  8.4% average annual growth rate over the last so many years is a phenomenal achievement and; while we sitting inside India are the worst critics of India, I think sometimes when we step outside, we forget to understand how the rest of the world looks like and I think we have an enormous opportunity. When I was building Genpact which was really the pioneer and it was my idea and we, as a result, created the BPO industry, the first thing that struck us was the lack of  skilled available people and the fact that only 6-9% of our graduates are truly employable.

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Smart India – Gen Bikram Singh at AIMA’s 60th Foundation Day

AIMA celebrated its 60th Foundation Day & 10th National Management Day on 20th February 2016 at Hotel Le Meridien, New Delhi. The theme of the celebrations was “Smart India”General Bikram Singh, PVSM, UYSM, AVSM, SM, VSM (Retired), Former Chief of the Indian Army & Chairman, Chiefs of Staff was the Chief Guest. Below is an excerpt of his speech on ‘Smart India’.

General Bikram Singh, PVSM, UYSM, AVSM, SM, VSM (Retired), Former Chief of the Indian Army & Chairman Chiefs of Staff addressing the Inaugural session.

General Bikram Singh, PVSM, UYSM, AVSM, SM, VSM (Retired), Former Chief of the Indian Army & Chairman Chiefs of Staff addressing the Inaugural session.

I have been associated with  AIMA for a while now and this is the third time I am here. One of the reasons for accepting this opportunity to be here today is also the theme ‘Smart India’. To a soldier, anything that talks about enhancing the honor and prestige of India is something which is very appealing and the event theme  ‘smart India’ is indeed very appealing. I am sure, not only to a soldier but to all of us.

 As a soldier when I envision the Smart India dream, which has been annunciated by our honorable Prime Minister, the foundation of this dream hinges on technology. It hinges on the digital India. But I think we need to take up more holistic view of this entire dream.To convert it into reality, I feel there are three prongs of the strategy which have got to be borne in mind. The first one is creating the Ecosystem, the environment which is smart. Second, we have to ensure that we have to be able to monitor and manage this environment through E-governance and the last but not the least which we tend to forget is that, this entire dream has got to be transformed into reality by all of us, by the nation. We got to train our leaders, managers and skill the people to make sure that this dream comes true. Therefore, the transformation hinges on all of us.

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Making it Happen with Col. Rajyavardhan Rathore, Minister of State for Information & Broadcasting, GoI

The theme for the 42nd National Management Convention, the annual flagship event of AIMA, was “Making it Happen: Leadership in Times of High Expectations”, and speakers from different spheres of life shared their views with participants through interactive sessions.

Below is an excerpt from an inspiring speech by Col. Rajyavardhan Rathore (Retd.), AVSM, Minister of State for Information & Broadcasting, Govt. of India at 42nd NMC

Rajyavardhan Rathore speaking at AIMA's 42nd NMC

Rajyavardhan Rathore, Minister of State for Information & Broadcasting, Govt of India, speaking at AIMA’s 42nd NMC

“Thank you so much! Today the theme is management, high expectations and I am certain that everybody here is an expert in management in various fields of life. You have overcome hurdles, problems, found solutions with out of the box ideas or building on foundations and that’s how you are here today, that’s how your company or students are doing well, that’s how your parents are proud of you and so it’s an honour for me to come and speak to you.

I remember when I was a very young cadet in the military academy and we were given very thin précis on tactics and one of our cadets asked in enthusiasm that if this is all about the tactics then what if enemy gets hold of this and our instructor said this is just a foundation, you need to build on this, these are just the basic principles and rest would be left to your imagination and your ingenuity. So today my talk is no way going to be like précis to you where it’s just words on the foundations and basic things that I in my bit of experience in the armed forces, sports and in politics, whatever I could hear, listen, experience, I am just going to share with you and I am sure you are going to build on it. It’s just the basic foundation that I will speak on.

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42nd National Management Convention: Disruptive Innovation

Excerpt from an insightful speech by D Shivakumar, Chairman & CEO – India Region, PepsiCo India Holdings Pvt Ltd at AIMA’s 42nd National Management Convention held on 30th September – 1st October 2015 at Hotel Taj Palace, New Delhi. The theme for this session was “Disruptive Innovation: Winning By Changing The Rules”.

“Good afternoon ladies and gentlemen. It’s always a pleasure to come for an AIMA National Management Convention. My experience of disruptive innovation is from my own career, working in Hindustan lever when we tried to make accessible and affordable categories like shampoo, face cream, detergent, baby care products etc, for the bottom of the pyramid. Then in Nokia, we made technology which was completely new to the world and accessible in a country like India, we went from something like 80 million subscribers to 900 million subscribers. That was the fundamental shift and now on the new journey of health and wellness platform. So what is disruptive innovation? What examples have we seen over the last decade of disruptive innovation and what we’ll see in the future?

D Shivakumar, Chairman & CEO - PepsiCo India addressing AIMA's 42nd NMC

D Shivakumar, Chairman & CEO – PepsiCo India addressing AIMA’s 42nd NMC

Disruptive Innovation is about creating new value! You can create new value through new price point, new quality point, a time dimension, so fundamentally creating new value in any market is a disruptive innovation. You create new market itself. Mobile phones created a new market; tablets are creating a new market, a market which did not exist before. Suddenly you bring something which is a new to the market. Most of the disruptive innovation is led by technology that’s what we have seen and when new entrants come into the market, they do not have old cost. The old costs of legacy players are completely disrupted by these new people with new business models. We have seen this in steel and every other industry. New players tend to have cost structure which is significantly lower and hence their business models are different. Then in the technology world, we see the concept of freemium, everything goes free but they make money somewhere else. So what do you do? How do you compete with something which is free? That is the disruptive innovation.

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