Nandan Nilekani, Co-Founder, Infosys & the catalyst of digitisation in India, addressing AIMA’s 63rd Foundation Day 2019. Read Excerpts –
Nandan Nilekani addressing AIMA’s 63rd Foundation Day.
I think the topic – Innovation in the age of disruption – is very important. We tend to think that innovation is about 23-year olds wearing hoodies doing things, but in some sense, the innovation in India is happening by everybody at all levels. Innovation can happen in the private sector, the public sector, whether you are young, whether you are old, it really doesn’t matter. It is really the mindset of bringing new ideas into play. Ideas are really what makes a difference, and if you are able to get your ideas and get them embedded in the system, then anything can happen.
Innovation can come from anyone whether they are incumbents, challengers, young or old, in the private sector or in government; and I think that’s the spirit in which we need to think of innovation in this age of disruption because clearly disruption is a given, the velocity of change is unprecedented. Technology and many things are causing velocity, that we have never seen before, the knowledge accumulation is happening at a phenomenal pace, more knowledge was created in the last six months then the previous thousands of years, we are seeing the rise of data in unprecedented ways, we’re seeing companies accumulate huge amounts of data, thanks to smartphones they are using more data and tomorrow as we sensorize the world as every device every car everything has a sensor, then the data is going to be even further bigger than what it is today.
Excerpt from an insightful speech by D Shivakumar, Chairman & CEO – India Region, PepsiCo India Holdings Pvt Ltd at AIMA’s 42nd National Management Convention held on 30th September – 1st October 2015 at Hotel Taj Palace, New Delhi. The theme for this session was “Disruptive Innovation: Winning By Changing The Rules”.
“Good afternoon ladies and gentlemen. It’s always a pleasure to come for an AIMA National Management Convention. My experience of disruptive innovation is from my own career, working in Hindustan lever when we tried to make accessible and affordable categories like shampoo, face cream, detergent, baby care products etc, for the bottom of the pyramid. Then in Nokia, we made technology which was completely new to the world and accessible in a country like India, we went from something like 80 million subscribers to 900 million subscribers. That was the fundamental shift and now on the new journey of health and wellness platform. So what is disruptive innovation? What examples have we seen over the last decade of disruptive innovation and what we’ll see in the future?
D Shivakumar, Chairman & CEO – PepsiCo India addressing AIMA’s 42nd NMC
Disruptive Innovation is about creating new value! You can create new value through new price point, new quality point, a time dimension, so fundamentally creating new value in any market is a disruptive innovation. You create new market itself. Mobile phones created a new market; tablets are creating a new market, a market which did not exist before. Suddenly you bring something which is a new to the market. Most of the disruptive innovation is led by technology that’s what we have seen and when new entrants come into the market, they do not have old cost. The old costs of legacy players are completely disrupted by these new people with new business models. We have seen this in steel and every other industry. New players tend to have cost structure which is significantly lower and hence their business models are different. Then in the technology world, we see the concept of freemium, everything goes free but they make money somewhere else. So what do you do? How do you compete with something which is free? That is the disruptive innovation.