Mr Rishi Jaitley, CEO – Times Global & Former Twitter India head sharing his top 5 insights on the topic ‘Strategies for a Data Economy’ at AIMA’s 3rd National Leadership Conclave 2017.
Hi everybody, it’s great to be here and particularly in a conference where we are not just talking about the data economy but I know the theme of the gathering is about Asia more generally and how we ought to be thinking about the next 10 years.
I am going to take a slightly different approach. What I want to talk about is that; we are existing in an economy that is increasingly data driven, where consumers are being asked to engage digitally and I think the question I would ask does it change how we as businesses, as nonprofits, as brands, as leaders interact with consumers and if so, how? And I guess what I’m going to suggest that in a data economy, creativity, storytelling, culture matter even more. So if you’re interested in reaching consumers in a noisy era where they are living on digital increasingly, where personalization is a turnkey service offered by vendors everywhere. I guess what I would poses and what I’m going to run through is the personality of your brand, the extent to which your product thinks about culture, behaves like a human and touches people emotively, emotionally matters even more in that economy. And so I’m going to run through five insights that I think might help guide how you think about going to market in this new world. And all of these issues, by the way, are particularly true in Asia and of course in India where I think consumers are in any case more likely to be moved by what I call culture storytelling and more.