Importance of Creativity & Storytelling in a Digital Age – Rishi Jaitly, CEO, Times Global

Mr Rishi Jaitley, CEO – Times Global & Former Twitter India head sharing his top 5 insights on the topic ‘Strategies for a Data Economy’ at AIMA’s 3rd National Leadership Conclave 2017.

Rishi Jaitly at NLC 2017

Rishi Jaitly at NLC 2017

Hi everybody, it’s great to be here and particularly in a conference where we are not just talking about the data economy but I know the theme of the gathering is about Asia more generally and how we ought to be thinking about the next 10 years.

I am going to take a slightly different approach. What I want to talk about is that; we are existing in an economy that is increasingly data driven, where consumers are being asked to engage digitally and I think the question I would ask does it change how we as businesses, as nonprofits, as brands, as leaders interact with consumers and if so, how? And I guess what I’m going to suggest that in a data economy, creativity, storytelling, culture matter even more. So if you’re interested in reaching consumers in a noisy era where they are living on digital increasingly, where personalization is a turnkey service offered by vendors everywhere. I guess what I would poses and what I’m going to run through is the personality of your brand, the extent to which your product thinks about culture, behaves like a human and touches people emotively, emotionally matters even more in that economy. And so I’m going to run through five insights that I think might help guide how you think about going to market in this new world. And all of these issues, by the way, are particularly true in Asia and of course in India where I think consumers are in any case more likely to be moved by what I call culture storytelling and more.

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Making it Happen with Col. Rajyavardhan Rathore, Minister of State for Information & Broadcasting, GoI

The theme for the 42nd National Management Convention, the annual flagship event of AIMA, was “Making it Happen: Leadership in Times of High Expectations”, and speakers from different spheres of life shared their views with participants through interactive sessions.

Below is an excerpt from an inspiring speech by Col. Rajyavardhan Rathore (Retd.), AVSM, Minister of State for Information & Broadcasting, Govt. of India at 42nd NMC

Rajyavardhan Rathore speaking at AIMA's 42nd NMC

Rajyavardhan Rathore, Minister of State for Information & Broadcasting, Govt of India, speaking at AIMA’s 42nd NMC

“Thank you so much! Today the theme is management, high expectations and I am certain that everybody here is an expert in management in various fields of life. You have overcome hurdles, problems, found solutions with out of the box ideas or building on foundations and that’s how you are here today, that’s how your company or students are doing well, that’s how your parents are proud of you and so it’s an honour for me to come and speak to you.

I remember when I was a very young cadet in the military academy and we were given very thin précis on tactics and one of our cadets asked in enthusiasm that if this is all about the tactics then what if enemy gets hold of this and our instructor said this is just a foundation, you need to build on this, these are just the basic principles and rest would be left to your imagination and your ingenuity. So today my talk is no way going to be like précis to you where it’s just words on the foundations and basic things that I in my bit of experience in the armed forces, sports and in politics, whatever I could hear, listen, experience, I am just going to share with you and I am sure you are going to build on it. It’s just the basic foundation that I will speak on.

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Women making it big in extreme sports

Skydiving is known as an extreme sport and we enjoy it to the max. I remember one journalist who was literally dying to ask me: Are you normal? To him and all others who wanted me to comment on why women are getting into this bizarre phenomenon of adventurous extreme sport , I want to say “Take Wings my friends and fly and you will discover the magic called life.”

The lady who is No. 1 in competitive skydiving is almost 50 years old and there’s nobody to take away her number one spot in competitive skydiving. In skydiving, like is relevant in every other field, one has to take that first step, that first plunge into thin air, the first step to do something.  That’s when you find yourself sooner than later that you are really being reckoned in an elite group of path breakers like how I am standing out here in front of you. I have had a very short journey. I started skydiving in 2009. But October 8th 2011 was a big day for us because on the 79th anniversary of Indian Air Force we were launched as the first ever official women skydiving team of the Indian Air Force.

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