Below is an excerpt from the speech of Mr. D Shivakumar, Chairman and CEO, PepsiCo India Holdings Pvt Ltd at AIMA’s 2nd National Leadership Conclave on the theme “Indestructible Brands: Building Brands to Survive Disruption”.
D Shivakumar addressing AIMA’s 2nd National Leadership Conclave
A digital society changes the way we live work, relate to brands and to each other. We become far more horizontal in the way we work, end of the chain. It’s not a vertical society anymore. India has for a long been a vertical society. Hierarchy somebody orders somebody to do it. And then we follow their order. That’s not true in a digital society. Almost every activity and transaction is horizontal and not vertical. That’s the first point I want to make. The second point I want to make is if you look at the top 10 populations of the world for the last 10 years, Facebook has 1.5 billion subscribers or users and 70% of them come back almost every day. WhatsApp has a billion people. Twitter has 600 million people. Instagram has 400 million people. Now we are conversing individual to individual, group to group, completely on the social network, completely digital. This is what we are seeing right now. Continue reading
A special session on “Indestructible Brands: Building Brands to Survive Disruption” was held at AIMA’s 2nd National Leadership Conclave (NLC) on 3rd & 4th March 2016 at New Delhi.
Below is an excerpt of the Q & A between Ms Supriya Shrinate, Chief Editor-News at ET NOW and Mr Santosh Desai, Managing Director & CEO of Futurebrands India Ltd, Author, Columnist, Social Commentator.
Santosh Desai addressing AIMA’s 2nd NLC
How has brand building changed in India and why are we so obsessed with disruption?
I think we live in a time where things are changing very fast and we have said this for a few decades now. You know there is a sense that things are changing but in the last seven or eight years, in particular, it’s not just the pace of change, It’s as if our foundational assumptions, the way we see the world itself has changed. And I think this creates a very interesting challenge at this particular point in time. I found the subject interesting, ‘indestructible brands: building brands to survive disruption’. Implicit in this articulation, It’s curious because there are certain assumptions that are built into this. It says building brands to survive disruption, not to create disruption. Brands are implicitly imagined as some sort of citadels, fortresses which do not create the new but which somehow must survive the new, which are not found in the source of change but they are under attack from change and they must protect themselves against disruption. This is very interesting. I just find this unconscious mental model of the brands as not being the source of change but being under threat. I also find it interesting that we are yearning for indestructibility. This idea that a brand is a permanent asset that you create once which stays for life and forever and forever, which survives attacks that marauders and invaders make on it and it stands there proud defined over millennia, this is an outdated idea. This yearning, this nostalgia for a permanent notion of a brand, It’s fundamentally at odds with the world that we live in.
Below is an excerpt from the speech of Mr. Rajeev Bajaj, Managing Director, Bajaj Auto Ltd on the theme ‘Building World Class Indian Brand’ at AIMA’s National Leadership Conclave.
Rajiv Bajaj at AIMA’s NLC
“I would in the context of today’s discussion tell you a little story about my own self. This is about when I was in college in Pune. I passed out in 1988 and I must tell you I was the most popular student in college and let me tell you the reason why because in 1988 if you wanted to buy a scooter, you had to wait for one and half year. So every professor and student was my friend and whenever they wanted a pair of wheels they had to come to me and make a request. That was the glorious period of “Hamara Bajaj”. I joined Bajaj in 1990 and the financial year 2000 was thankfully the first and last year when the company didn’t make any money making two wheelers. That is how dramatically my world changed from 1990 to the year 2000.The scooter went from having a waiting period to being in a situation where nobody wanted to buy it anymore.
Excerpt from an insightful speech by Vanitha Narayanan, Managing Director, IBM India on “Making Indian Cities Global Centers of Excellence” at AIMA’s National Leadership Conclave 2015 held on 29th & 30th April 2015 at Hotel Le Meridien, New Delhi.
Vanitha Narayanan, Managing Director, IBM India addressing AIMA’s NLC 2015
“I feel honored and privileged to be on the same panel with Minister Naidu on a topic that has been close to my company’s beliefs and heart for a very long time. We coined the phrase smarter planet almost a decade ago and the smarter cities were a subset of the smarter planet and we didn’t at that point say it was going to be a smart planet, it was going to be a journey, it was going to be a continuous journey because a big part of a smarter planet or a smarter city is a sustainable model. A sustainable model that is ecological, financial, based on physical resources that can rejuvenate and also the human model. So we have talked about it a lot, we have heard about it a lot and I think the need for having a smart or smarter infrastructure is a given.