Most of the corporate these days are looking at Social Media. It does not matter if you are B To C or B To B. As long as your customer is on the Social Media Platform it will be a good idea that your business / brand also lands on the same platform. Meeting on familiar and favorite ground is a good way to reach out and connect.
You are aware that the communication for B To C and B To B is different. The channel and methods are also different. For example many a times direct selling works much better with B To B than B To C. You also know that the way to Communicate for B-C and the B-B Audiences is different. Not that any should be non-creative thinking.
One of communication method is Social Media. This is a part of your marketing endeavor Just the way you would have a particular brand personality and tone on other marketing channels, when you are on Social Media there naturally is the tone and personality difference of your Brand that you need to bring out.
The one key difference is the audience joining your Social Media Page; their mindset. If you are working with B-B audience then it is essential that you not only follow the brand personality but also the personality of yourself and your organisation’s key persons. This would be you and your team at work. This is because it is most likely that you know your audience on a face to face level. This means that what you post on your Social Media Platform will be understood as information from you and your team. This is extremely sensitive. Your one mishandled Post / Comment / Reply etc could make the audience place a direct call to the person of the organisation.This could be a little embarrassing.
In short, for a B-B audience you need to keep the key person’s way of addressing issues in mind apart from the regular Social Media Parameters.
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Pervara Kapadia is a Freelance Social Media Network Professional. Read more about her views here: http://pervarakapadiaatmoney.blogspot.in/
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